eLek & Biomyc: The first Mycelium Packaging in Bulgaria
eLek is a boutique, high-quality, handmade natural cosmetics producer in Bulgaria that serves a niche customer audience of eco-conscious people that prefer high-quality natural cosmetics products.
The pursuit of completely natural sustainable solutions is the reason eLek turned to Bomyc for an innovative sustainable packaging solution that wold help give them a competitive edge on the market.
- Company:
- eLek
- Project:
- Eco Packaging
- Date:
- 02 Feb, 2020
The Brief
Develop a sustainable packaging solution for a limited series of exclusive Intensive face care sets for the Bulgarian market that employs mycelium composite material.
Our Idea
Develop and procure a packaging concept that:
- Implements Innovative Mycelium Composites
- Uses Minimal Amounts of Paper
- Has a Scalable Design that is Easy to Produce
- Limit Production Waste
Our Services
eLek and Biomyc started the project by creating the concept of the exclusive face set. The first step was researching and choosing the most sustainable primary packaging for the face serums. Based on this a mycelium packaging design was chosen. Finally, a paper sleeve was designed to keep both mycelium parts tightly closed together.
- Design Research
- Eco Packaging Design
- Additional Graphics & details Dev
The Challenge
Identify an economically viable mycelium packaging solution that is optimized for production.
Create a paper outer shell that has a perfect fit even though mycelium composite and paper have different tolerances which make this difficult when more numbers are produced.
Design a paper outer shell that uses a minimal amount of paper and creates a low amount of production waste.
The Inspiration
The design is based on the principles of minimalism and simplicity to emphasize the novelty of mycelium composite and help this set stand out on the store shelve.
The contrast between the rough mycelium composite components and the smooth finish of the paper sleeve work in harmony to emphasize the uniqueness of the solution.
The Packaging
The first step was researching and choosing the most sustainable primary packaging for the face serums. The chosen packaging was made of darkened glass, a minimal amount of plastic components that could be disassembled for easy recycling, and a steel applicator.
Based on this geometry a mycelium packaging design was chosen that was created from two identical geometries which were designed to close together. They encapsulate the primary packaging snugly and provide protection and a noval appearance.
Finally, a paper sleeve was designed to keep both mycelium parts tightly closed together. The paper sleeve was designed so that it uses the minimal amount of paper necessary to provide a tight and safe fit, yet showcases the mycelium material.
The goal when creating the graphics on the paper packaging was to use the minimal amount of ink possible to ensure a lower carbon footprint. Using minimalist design and outline graphics without any solid areas this was achieved.
“ The Biomyc team is innovative, extremely goal-oriented, and professional. They bravely take creative risks that result in effective and novel solutions. Keep up the good work! ”
